Milwaukee® Tape Measures Deliver 10X Longer Life

MILWAUKEE, WI- Milwaukee Tool continues to rapidly expand its Hand Tool offering with the introduction48-22-5125 of several new Tape Measures designed to maximize durability and increase functionality. Delivering 10X longer life than the competition, the new tape measures feature Nylon Bond Blade Protection for resistance to jobsite contamination and a 5-point reinforced frame for protection against damage from dropping.  

“When we talked to users about the tape measures that are currently available on the market, two key frustrations continued to prevail: 1) numbers would wear away on their tape due to daily contamination like dust, dirt and water, and 2) the housing would break on their tape when they dropped it,” says Whitney Moks, Product Manager for Milwaukee Tool. “As a result of our user-focused research process, we set out to solve these common frustrations and have delivered a line of tools that have truly earned Milwaukee’s Nothing But Heavy Duty badge of honor.”

Coming to market over the next six months, the new tape measure line will include (9) Magnetic Tape48-22-5125 Measures and (9) Non-Magnetic Tape Measures, varying in lengths from 16’-35’ in the Imperial Measurement System (in/cm), 5m-10m in the Metric Measurement system and 5M/16’- 10M/33’ in the combination of both.

The magnetic version will feature a new-to-world Dual Magnet design.  One magnet will hold the hook in the front of the tape to the edge of the material, and the other magnet will secure the tape to the material from below. This design is intended to securely hold the tape measure in place and prevent roll off when measuring materials such as threaded rod, steel studs or conduit.

In addition, each of the Tape Measures include an innovative Finger Stop area to hold the blade in place instead of using the lock. The wire frame protects the user’s finger when the hook retracts.  For added functionality, the tape measures also include a blue print scale for 1/4” and 1/8” drawings to help the user accurately calculate material needs for projects, as well as a wire form belt clip for storage convenience.

Backed by a limited lifetime warranty, the new products confirm Milwaukee’s commitment to best-in-class durability and their relentless commitment to provide innovative solutions to the end user that will increase productivity.

Tape Measure Models and Availability Dates
August 2013
16' Magnetic Tape Measure (48-22-5116)
25' Magnetic Tape Measure (48-22-5125)

September 2013
5m/16' Magnetic Tape Measure (48-22-5216)
8m/26' Magnetic Tape Measure (48-22-5225)

November 2013
• 16' Tape Measure (48-22-5117)  
• 5m/16’ Tape Measure (48-22-5217) 
• 5m Tape Measure (48-22-5306)
• 25' Tape Measure (48-22-5126)
• 8m/26'Tape Measure (48-22-5226)
• 8m Tape Measure (48-22-5309) 
5m Magnetic Tape Measure (48-22-5305) 
8m Magnetic Tape Measure (48-22-5308)

March 2014
• 30' Tape Measure (48-22-5131)
• 10m/33‘ Tape Measure (48-22-5234)
• 35' Tape Measure (48-22-5136)
30‘ Magnetic Tape Measure (48-22-5130)
10m/33‘ Magnetic Tape Measure (48-22-5233)
35' Magnetic Tape Measure (48-22-5135)

About Milwaukee Tool Corporation
Since the company began in 1924, Milwaukee Tool Corporation has led the industry in both durability and performance by providing the best in professional, heavy duty tools and accessories. With an unwavering commitment to the trades, Milwaukee continues to lead with a focus on providing innovative, trade-specific solutions.  Whether it is through their leadership in LITHIUM-ION technology, as seen in the M12™, M18™ & M28™ Systems, time-saving accessories or innovation new Hand Tool and Test Instrument product lines,  Milwaukee is dedicated to delivering a steady stream of advanced solutions for the trades that offer increased productivity and unmatched durability. Milwaukee Tool Corporation is Brookfield, Wisconsin-based subsidiary of Techtronic Industries Co. Ltd. (TTI) (HKEx stock code: 669, ADR symbol: TTNDY). For more information on the full line of Milwaukee® products, please call 1-800-SAWDUST or visit www.milwaukeetool.com.